Do or do not. There is no try.

Josh Abrams
Abrams & Co
Published in
2 min readJan 19, 2016

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Yoda. Image credit: Nils van der Burg

As far as I can recall, I always wanted to be a graphic designer. In full disclosure, at one point, I wanted to be an astronaut, but I think that’s a story for another occasion.

One of the hardest changes I’ve encountered when switching carreer paths, in an effort to migrate from pure production to creation, is the changing of mindset that comes with it.

In full disclosure, at one point, I wanted to be an astronaut, but that’s a story for another occasion.

As a person who’s been in and around graphic design for almost the entirety of his professional life, the change of having to put someone else in charge of the execution and only overseeing it is something tough. Upon hitting of trouble during production, it’s incredibly hard not to stop the person and drop the don’t worry, I’ll take care of it line. At any given startup there is always plenty of work, so why take someone else’s?

Even though entrepreneurship entails a large amount of bootstapping, it also implies knowing how to take advantage of and maximize your resources. And that is, in its own, a separate lesson.

Not only is it essential to take advantage of those resources, but also knowing how to allocate them. Duplicity is not the friend of bootstrapping. Sometimes it is more important to make sure that things are getting done than stopping other people and interrupting their work to do them yourself.

At any given startup there is always plenty of work, so why take someone else’s?

Even though it may be hard sometimes, either you change your mindset completely or you don’t. Leaving it half done is the surest way to put your efforts in harm’s way.

Nobody said searching for greener pastures was an easy task.

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