mr. abrams

by Josh Abrams

Binge movie-watcher, typographer, gamer, and entrepreneur. Spaghetti coder in case of need. In my spare time I live attached to my camera.

Read this first

If you have to explain it, or the oversimplification of UX.

“If you have to explain it, it ain’t working” — Milton Glaser

Ever since I started studying design, I’ve been followed, perhaps even haunted by some of what is considered to be the most iconic American graphic design from the sixties and seventies.

From Milton Glaser’s iconic I Heart NY, to Herb Lubalin and many of his impacting logos (like Families or Mother & Child), they have always agreed on one thing; simplify, simplify, simplify.

This eventually leads to the omnipresent phrase less is more.

This phrase, which originally appears in a Robert Browning poem, and which was later adopted by Mies van der Rohe, has become one of the staples of modern graphic design of the second half of the twentieth century.

For the sake of brevity, we’ll attribute the nineties (names like Emigré and David Carson) to the first part of the twenty-first century, they’re a story for another day.


Continue reading →

Do or do not. There is no try.

As far as I can recall, I always wanted to be a graphic designer. In full disclosure, at one point, I wanted to be an astronaut, but I think that’s a story for another occasion.

One of the hardest changes I’ve encountered when switching carreer paths, in an effort to migrate from pure production to creation, is the changing of mindset that comes with it.

In full disclosure, at one point, I wanted to be an astronaut, but that’s a story for another occasion.

As a person who’s been in and around graphic design for almost the entirety of his professional life, the change of having to put someone else in charge of the execution and only overseeing it is something tough. Upon hitting of trouble during production, it’s incredibly hard not to stop the person and drop the don’t worry, I’ll take care of it line. At any given startup there is always plenty of work, so why take someone else’s?


Continue reading →

Never Mind the git

Sometimes, one can learn great things in the unlikeliest places. As a quick note about myself, to put this story in context, one of my favourite pastime activities is binge movie watching. As a general rule, I watch movies that are worth my time.

Every once in a while, though, when I’m feeling adventurous, I dip into a pile of old unwatched DVDs that I have collected along the years. Sometimes this digs up such wonders as The Attack of the Killer Tomatoes and sometimes, very rarely, this turns up unnameable films. One of such is a Rhys Ifans film, in which one character, at one point, refers to another as a ‘git’.

As a general rule, I watch movies that are worth my time.

In my experience in the technological world, ‘git’ has always been a code management tool (initially developed by Linus Torvalds, the father of Linux, in 2005). From what I can gather, this definition is not...

Continue reading →