If you have to explain it, or the oversimplification of UX.
“If you have to explain it, it ain’t working” — Milton Glaser
Ever since I started studying design, I’ve been followed, perhaps even haunted by some of what is considered to be the most iconic American graphic design from the sixties and seventies.
From Milton Glaser’s iconic I Heart NY, to Herb Lubalin and many of his impacting logos (like Families or Mother & Child), they have always agreed on one thing; simplify, simplify, simplify.
This eventually leads to the omnipresent phrase less is more.
This phrase, which originally appears in a Robert Browning poem, and which was later adopted by Mies van der Rohe, has become one of the staples of modern graphic design of the second half of the twentieth century.
For the sake of brevity, we’ll attribute the nineties (names like Emigré and David Carson) to the first part of the twenty-first century, they’re a story for another day.
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